 |
| Source: twitter.com |
On Feb. 12, 2014, New York Yankees short stop Derek Jeter, announced on Facebook that he would retire after this season.
As of today, that post has over 76,481 likes.
Fast forward to Sept. 25th at Yankee Stadium. Jeter's last homestand.
We live in an age now where people can interact with each other via social media (obviously, I mean everyone knows that). But sometimes it's interesting to take a step back and look at the numbers from such a major event.
Below is a breakdown of social activity for #DerekJeter related terms from Sept. 25th.
Around 10 p.m. Jeter hit a walk-off single to clinch the Yankee victory over the Orioles. Needless to say, Twitter went crazy.
There were over 1250,000 #DerekJeter related terms tweeted after the hit.
Storybook ending in New York. Derek Jeter walks off a winner at Yankee Stadium, pic.twitter.com/pRS2lWATK7
— SportsCenter (@SportsCenter) September 26, 2014
This tweet from SportsCenter racked up over 26,500 retweets and over 25,300 favorites.In the same article there were also some fun stats regarding the social activity including:
- Tweeted Jeter-identified Tweets were composed of 44% ages 35+ and 85% were ages 25+
- This is interesting because Twitter generally has a younger audience (below 25)
- There were 526,569 total tweets measured to be about Jeter at Yankee Stadium
- Only about 5% of measured tweets about Jeter were negative
Snapchat added a geofilter for the game. Check out some of the filters below:
 |
| Source: Google Images |
 |
| Source: Google Images |
Jeter is most notably known for tipping his hat. Well, as the camera was on his family at Yankee Stadium, his nephew melted the hearts of America.
Farewell Captain.
#RE2PECT
I think it's an interesting concept that not many people think about; the social media activity that happens when something in real life happens. This is very well written and informational!
ReplyDelete