Showing posts with label Sports. Show all posts
Showing posts with label Sports. Show all posts

Wednesday, October 29, 2014

Sports Fans + Social Media

We all know that in today's world social media plays a huge role in sports. Fans who regularly engage on social media and who are sports fans tend to develop social habits. In a recent study conducted by Catalyst PR, who was recently acquired by IMG, surveyed 2,100 sports fans ranging from ages 16-64 who were fans of various sports (NFL, MLB, NBA, college football, college basketball and soccer).

Here are some of the most interesting findings:
  • Nearly twice as many respondents use Facebook compared to Twitter, at 73% to 37%. But on game day, they check Twitter about 1.5 times as often as they do Facebook.
  • Google+ and YouTube are on the rise among fans. When fans responded to a question about which platforms they use to "disseminate and acquire sports information," those two platforms showed the most year-over-year growth, at 94% and 35%, respectively. 
  • Seven out of 10 sports fans who Like or follow a brand online say they're open to sharing brand content, buying goods or engaging with social posts.

They also provided this nifty infographic that contains more information:
 

Sunday, October 12, 2014

Let's Hear From You!

Have a favorite sports team? Sure you do!

Comment below who your favorite team is and I'll do some research!

Also, if you have a social media platform that you want to learn about, let me know!

Happy Fall Break and football Sunday!


Tuesday, September 30, 2014

#BUCTOBER

Source: behance.net
Since the Pirates play tomorrow, I felt it was only appropriate to look at all Buccos fans favorite hashtag: #BUCTOBER.

For those of you who don't know, the Pirates will face the Giants on Wednesday, Oct. 1 at 8 p.m. at PNC Park for the National League Wild Card Game.

And in case you haven't heard, Cutch is calling for a blackout.
The Pirates clinched the Wild Card Game last week against the Braves, which immediately followed the social explosion of #BUCTOBER.
 I think the Pirates do a fantastic job with their social media efforts (mainly Twitter). Here's why:

1. Fan engagement
If you take a look the Pittsburgh Pirates Twitter page, you will obviously find tweets of their own but you will also see a lot of retweets and/or replies to fans. This interaction mainly occurs before, after and in between games (obviously). Fans are especially excited leading up to tomorrow's game, so the Pirates are making sure they acknowledge the fans excitement for the game. If I got a retweet from the Pirates, I know I would be even more excited for the game!

2. Awesome graphics/videos
The Pirates are very consistent with the graphics they post before and after games. They always post a preview graphic, highlighting a specific player and important stats to know. The post game graphic is simple, clean and to the point. It includes an action shot of a player and the score. Their videos after the game against the Braves came from their Vine and/or Instagram account. They were an inside peak of the locker room celebration, which who wouldn't want to see that?


 3. Always on their Twitter game
If you follow them on Twitter, you know that they are constantly tweeting. Some people may find it annoying, but I think it's the perfect amount. They build hype prior to games, disperse important information about games, players and events, live-tweet during games, tweet post-game press conference quotes... the list could go on and on! Their tweets are usually clever and catchy too, which I think is awesome. Short clever tweets are what capture our attention as we scroll through our Twitter feed.

Leave some of your thoughts on their social media below!