This app gives individuals the opportunity to communicate one-on-one via photos, videos and now messages.
Last October, Snapchat released a new feature for users called: Stories. This feature allows users to create a collection of photos and videos for all their friends on Snapchat to see. Each photo/video lives on the story for 24 hours, then disappears. Users also have the ability to see a list of who looked at their story (great for brands).
On August 29, 2014, Snapchat announced another new feature called: Live. This feature is described as a "community story" where Snapchatters (yes, I'm creating this word) can contribute photos/videos to the live story feed based on the event they are at. Snapchat tested this new feature early in the summer at the Electric Daisy Carnival and in Rio De Janerio at the World Cup.
According to the Wall Street Journal, Snapchat has more than 100 million active monthly users. That's a lot of people.
Every Saturday morning at 9 a.m. college football fanatics tune in to ESPN for College GameDay hosted by Lee Corso, Chris Fowler, Kirk Herbstreit and Desmond Howard. College GameDay broadcasts live from the school that will be playing that night.
Starting this season, Snapchat has added College Football to their Live Story. Snapchatters at games on Saturday may have the opportunity to use an awesome geofilter, which they released this summer. The filters are based on the users location and may be specific to the game they are attending.
Snapchatters are able to share their game experience in real-time with all Snapchat users (remember, that's over 100 million active monthly users). However, fans aren't the only ones contributing to College Football Live. On September 13th, the featured game was Georgia at South Carolina, however the start of the game was delayed due to rain. During the delay, players turned to Snapchat to pass some time.
So you're probably wondering, who cares? It's just a bunch of random
pictures of drunk people and players college football games. Well, in my
opinion, this is paving way for so many new things including recruiting
and marketing. However, according to a post on Reputation Ink,
some may think that these schools are collaborating with Snapchat, but
that's not the case. When Oregon played during the first weekend, they
said they weren't involved in the initiative. So this is all Snapchat.
College Football Live is a great tool for university athletic departments because it is free marketing and they don't have to do any work either. Obviously problems could arise from students drinking and inappropriate behavior, but the main users of Snapchat are mainly young teens ages 18 and up.
College Football Live also gives users who aren't at the game a glimpse into what goes on at major football tailgates and what the view from the student section looks like. I think it's awesome.
What are your thoughts on College Football Live? Do you just click through the snaps to get rid of them? Or do you actually watch them to see what's going on at the game?
According to the Wall Street Journal, Snapchat has more than 100 million active monthly users. That's a lot of people.
Every Saturday morning at 9 a.m. college football fanatics tune in to ESPN for College GameDay hosted by Lee Corso, Chris Fowler, Kirk Herbstreit and Desmond Howard. College GameDay broadcasts live from the school that will be playing that night.
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| Source: Google Images |
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| Source: inksights.rep-ink.com |
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| Source: collegespun.com |
College Football Live is a great tool for university athletic departments because it is free marketing and they don't have to do any work either. Obviously problems could arise from students drinking and inappropriate behavior, but the main users of Snapchat are mainly young teens ages 18 and up.
College Football Live also gives users who aren't at the game a glimpse into what goes on at major football tailgates and what the view from the student section looks like. I think it's awesome.
What are your thoughts on College Football Live? Do you just click through the snaps to get rid of them? Or do you actually watch them to see what's going on at the game?
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