Saturday, November 8, 2014

Welcome home, Lebron

Source: Wall Street Journal
As everyone knows, Lebron James has returned to the Cavs. His move sent fans flocking to social media, especially Facebook.

The Cleveland Cavaliers, who haven't had a spectacular season so far (2-3), saw a 19.7% increase in Facebook likes in the U.S. from July 29 to November 3. If you are someone who isn't savvy in social media percentages, 19.7% is a pretty major increase. According to the Wall Street Journal, the average growth during the off-season this year was just 4% per team.

Prior to the major jump in likes, the Cavs ranked 13th among the most-popular NBA teams. They now rank 10th in the league.

Here's to hoping he can do the same on the court.

Welcome home, Lebron.


Friday, November 7, 2014

Why the Cowboys picked the worst hashtag for London

On Sunday, November 9, the Dallas Cowboys will face the Jacksonville Jaguars at Wembley Stadium.

The Cowboys decided to associate a hashtag with their trip. Personally, I think the concept is a great idea. However, they needed to think about their choice a little more thoroughly before putting it to use.

I present to you...

#CowboysUK or #cowboysuk

Get it? Cowboys Suck.

FTW suggested a hashtag that wouldn't make the team look like fools: #UKCowboys

How hard was that?

From their Twitter timeline, it looks like they started using #CowboysUK on November 3:

According to Sports Grid, the Cowboys sent out 26 tweets over 18 hours, giving the Twitter world plenty of time to get a good laugh out of this PR mistake.

They immediately stop using the hashtag after seeing all the buzz on Twitter and my guess is someone finally said it out loud. They are now using #DALvsJAX.

Jacksonville on the other hand, chose: #JAXinUK

That's much better.

Well done, Cowboys. Cheers!