Friday, November 7, 2014

Why the Cowboys picked the worst hashtag for London

On Sunday, November 9, the Dallas Cowboys will face the Jacksonville Jaguars at Wembley Stadium.

The Cowboys decided to associate a hashtag with their trip. Personally, I think the concept is a great idea. However, they needed to think about their choice a little more thoroughly before putting it to use.

I present to you...

#CowboysUK or #cowboysuk

Get it? Cowboys Suck.

FTW suggested a hashtag that wouldn't make the team look like fools: #UKCowboys

How hard was that?

From their Twitter timeline, it looks like they started using #CowboysUK on November 3:

According to Sports Grid, the Cowboys sent out 26 tweets over 18 hours, giving the Twitter world plenty of time to get a good laugh out of this PR mistake.

They immediately stop using the hashtag after seeing all the buzz on Twitter and my guess is someone finally said it out loud. They are now using #DALvsJAX.

Jacksonville on the other hand, chose: #JAXinUK

That's much better.

Well done, Cowboys. Cheers!

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