Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts

Thursday, October 30, 2014

#NFL2014

NFL + Twitter = Lots and lots of data!

Have you noticed this at the top of your timeline occasionally?
Source: marketingland.com
Each week, Twitter provides a load of data collected from the weeks interaction. After they do that, they share it for everyone to see! WOO!

Oh and guess what.... It's interactive too!

To view this data each week, make sure you bookmark the following link!
https://interactive.twitter.com/nfl2014/
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Twitter Interactive NFL Map

I hope you have some time to waste, because what you're about to see next will distract you for some time.

Last week, Twitter introduced the Interactive NFL Fandom Map.

That's right. Interactive.

The map allows you to see how popular teams are nationwide by using the handy-dandy drop down menus. You can compare two teams and also see which team has the most followers in each county.

HOW COOL IS THAT?!

So. Much. Data.

Time to play kids!

To read some takeaways from the map, check out the article on Mashable:
http://mashable.com/2014/10/22/nfl-twitter-map/http://mashable.com/2014/10/22/nfl-twitter-map/
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Thursday, October 9, 2014

Jeter Takeover

Source: twitter.com

On Feb. 12, 2014, New York Yankees short stop Derek Jeter, announced on Facebook that he would retire after this season.

As of today, that post has over 76,481 likes.

Fast forward to Sept. 25th at Yankee Stadium. Jeter's last homestand.

We live in an age now where people can interact with each other via social media (obviously, I mean everyone knows that). But sometimes it's interesting to take a step back and look at the numbers from such a major event.

Below is a breakdown of social activity for #DerekJeter related terms from Sept. 25th.


Around 10 p.m. Jeter hit a walk-off single to clinch the Yankee victory over the Orioles. Needless to say, Twitter went crazy.

There were over 1250,000 #DerekJeter related terms tweeted after the hit.
This tweet from SportsCenter racked up over 26,500 retweets and over 25,300 favorites.

In the same article there were also some fun stats regarding the social activity including:
  • Tweeted Jeter-identified Tweets were composed of 44% ages 35+ and 85% were ages 25+
    • This is interesting because Twitter generally has a younger audience (below 25)
  • There were 526,569 total tweets measured to be about Jeter at Yankee Stadium
  • Only about 5% of measured tweets about Jeter were negative
Twitter wasn't the only social media platform weighing in on the Captain's farewell.

Snapchat added a geofilter for the game. Check out some of the filters below:
Source: Google Images
Source: Google Images













Jeter is most notably known for tipping his hat. Well, as the camera was on his family at Yankee Stadium, his nephew melted the hearts of America.



Farewell Captain.
#RE2PECT
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Tuesday, September 30, 2014

#BUCTOBER

Source: behance.net
Since the Pirates play tomorrow, I felt it was only appropriate to look at all Buccos fans favorite hashtag: #BUCTOBER.

For those of you who don't know, the Pirates will face the Giants on Wednesday, Oct. 1 at 8 p.m. at PNC Park for the National League Wild Card Game.

And in case you haven't heard, Cutch is calling for a blackout.
The Pirates clinched the Wild Card Game last week against the Braves, which immediately followed the social explosion of #BUCTOBER.
 I think the Pirates do a fantastic job with their social media efforts (mainly Twitter). Here's why:

1. Fan engagement
If you take a look the Pittsburgh Pirates Twitter page, you will obviously find tweets of their own but you will also see a lot of retweets and/or replies to fans. This interaction mainly occurs before, after and in between games (obviously). Fans are especially excited leading up to tomorrow's game, so the Pirates are making sure they acknowledge the fans excitement for the game. If I got a retweet from the Pirates, I know I would be even more excited for the game!

2. Awesome graphics/videos
The Pirates are very consistent with the graphics they post before and after games. They always post a preview graphic, highlighting a specific player and important stats to know. The post game graphic is simple, clean and to the point. It includes an action shot of a player and the score. Their videos after the game against the Braves came from their Vine and/or Instagram account. They were an inside peak of the locker room celebration, which who wouldn't want to see that?


 3. Always on their Twitter game
If you follow them on Twitter, you know that they are constantly tweeting. Some people may find it annoying, but I think it's the perfect amount. They build hype prior to games, disperse important information about games, players and events, live-tweet during games, tweet post-game press conference quotes... the list could go on and on! Their tweets are usually clever and catchy too, which I think is awesome. Short clever tweets are what capture our attention as we scroll through our Twitter feed.

Leave some of your thoughts on their social media below!
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